i’m not going to berate myself or call myself a ‘bad blogger’ because i haven’t written anything here since i launched The Sweet and Tart back in june, because a) i don’t really consider myself a blogger, and b) because i think people would rather read thoughtful content, not me trying to fill space until i figure out the purpose of this site. for a while now, i’ve struggled with what this site should represent, and if it should really exist (do i need another item on my ‘to-do’ list??!?!). how important is it for me to maintain this site on top of tartella.com, and a new design venture i am working on? the fact is, though, that i enjoy writing- crafting messages and stories, even editing. and, i have quite a log of things i’d like to research, experiment and explore. this site gives me a place to get these ideas and thoughts down- for myself, if no one else- and to create an archive of the intersection of my interests and skills.
another bit that stumped me was how to make this site cohesive, not full of random tidbits or streams of consciousness (although there are plenty of sites that make that work!)- these days i crave some structure in my life. my work as a graphic designer makes design an important part of my life- and something that i seek out in my personal life as well. my current company, tartella, also explores another passion of mine- FOOD. tartella has allowed me to explore something that started out as a hobby in a business format (yes, i need to buy and sample 5 kinds of plums so that we can illustrate them!). my newest company, eleanore vincent designs is more strictly DESIGN focused, so i thought this site could serve as an intersection of the focus of these two companies (which just happen to mirror my own personal interests).
and in conclusion… (i feel like i’m writing a mini-manifesto) the sweet and tart will cover food and design- one post of each per week (at least to start). food posts will cover reviews, recipes, restaurants, and more. design posts will cover likes, loves, my own research and reviews. and sometimes, there will be a post related to the intersection of food and design, whether that is in our kitchens or homes, or found in restaurants or the streets. viola, a theme (or two)!